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Vibrant Life

Case Study — Social Media & Google Ads for Health Centre

The Client

Vibrant Life is a health and wellness centre in Devon. They specialise in neurologically-based care, helping people with aches, pains, tension and stress to restore their health for the long term.

The Brief

When Vibrant Life came to us, they were getting lots of leads from ads on Meta. However, quantity was winning out over quality.

Our brief was to use social media advertising to improve the quality of their leads. Our clients wanted people who suffer back pain to sign up for, and attend, a free consultation at their wellness centre in Devon. 

Rather than sending out generic health messages, Vibrant Life needed ads which genuinely spoke to social media users experiencing back pain.

The Process

At this point, our client was using Meta’s old-style lead form ads. The problem was, people would often fill in their details without knowing much about the offer, send off the form and forget all about it.

We came up with several ways to improve the situation:

  • Drive traffic to a landing page, rather than a form
  • Create persuasive content for the landing page
  • Highlight the human side of Vibrant Life’s brand through video

Why a landing page? In our experience, ads which drive traffic to a landing page generally bring in higher quality, more committed leads. Users not only have to take an extra step, they also have enough detail to make an informed choice.

Having said that, the page content must be persuasive, so we gave Vibrant Life guidance on how to create this. We also refined the consultation offer to attract people with symptoms associated with spine problems. At the same time, we used video content created by one of the clinicians to bring a human face to the brand.

A short time later, Meta’s lead form ads vastly improved so we switched to a lead form and landing page combination. In fact, Meta has made a number of improvements — all aimed to make their ads simpler — but the space can be chaotic and confusing for a non-expert. We’ve helped Vibrant Life successfully navigate through it, and they’ve reaped the rewards.

In numbers…

Avg. Meta cost per lead, over 2 years

Average cost per lead for Google Ads

The Result

Over a 2 year period, we’ve delivered a steady stream of top-quality leads for Vibrant Life at a cost which is consistently under £30 per lead.

We’re now running Google ads for them, bringing in the same high quality at a cost of just over £40 per lead. Because Vibrant Life is targeting a relatively small local area, we can use the most valuable keywords — those which bring in both quantity and quality.

To find out how we can bring in high-quality leads at the lowest possible cost, get in touch with us. We’d be happy to help.

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See Our Work

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