What does social media management involve?

Our social media management service starts with an in-depth conversation about your business. We develop a strategy, create content which resonates with your audience, schedule publication, interact with users and increase your visibility by extending the reach of your posts.

It also includes performance monitoring. We want to make sure your posts and ads are achieving the relevant objective — brand awareness, lead generation, increased sales, audience growth and so on — so we keep testing to make sure it’s working.

How involved will we be in the process? Will you collaborate with us?

Yes, collaboration is crucial. You’re the expert, so we’ll be in touch regularly to learn from you, catch up on your news and discuss ideas for content.

You’re in charge. We’ll always show you what we’ve come up with — and we’ll get your approval before publishing it.

Which social media platforms do you specialise in?

LinkedIn, Facebook, TikTok, Instagram… And we cover any type of content — organic posts as well as social media paid ads.

We can also help you with Google PPC ads, because you might want to run social media ads and Google ads simultaneously.

We’ve used agencies before. The expert sold the service, but we ended up working with a trainee. Will that happen again?

No, definitely not. You’ll be working directly with the expert — not just at the beginning, but all the way through. It’s one of the things which sets us apart from other social media agencies.

We’ve worked hard at developing a brand personality and ‘voice’. How can we be sure it will remain consistent?

We’re aware of the responsibility that comes with speaking in your voice.

If your business already has its own distinct personality, we’ll follow your lead.

On the other hand, you may be struggling to find the right business voice. If you like, we can help you create a warm, friendly brand personality which is consistent across every social media channel.

Will we have access to analytics and reporting?

Yes, you’ll receive regular reports. We’ll monitor your social media channels, analyse the metrics and keep you fully informed on progress.

How do you stay up to date with social media trends and algorithm changes?

One of the best things about social media is its dynamism. There’s always something new. It’s our job to know about it.

For us, it’s not hard to stay up to date. We’re social media geeks and find the subject fascinating.

We want to run social media ads alongside Google PPC. Can you help with this?

Yes. Many businesses want to run Google ads and Facebook ads at the same time.

It’s a good idea, although it’s easy to go wrong… and spend way too much money for little reward. Often, the wasted ad spend is down to a combination of strategy and technical set-up problems.

If you ask us to help, you’ll notice significant reductions in cost, and as much as double the return on your ad spend.

Can you provide examples of your previous successful social media campaigns?

Yes, take a look at our case studies. But to give you a couple of examples…

Hope Fashion saw an 87% increase in their return on ad spend, and a massively reduced cost per ad. They gained more than 370 new leads from our campaign.

The travel company One Off Places saw a 169% year-on-year increase in online enquiries from social media. This was as a direct result of a new content strategy on Facebook and Instagram.