Social Media Services by RMK
Social media for travel brands
We specialise in social media for travel brands. In fact, you’re our favourite sector.
(Don’t tell the others).
We provide social media management and social media ads… because you have other things to do.
We’ve worked in the travel sector, so we know what it’s like.
We take the job off your to-do list. For a surprisingly affordable cost we bring professional, results-led momentum to your social media presence.
Besides saving time, you’ll see your audience grow, engagement and awareness increasing week on week — and, ultimately, more sales.
Hit the big button and we’ll talk you through it.
Social media for travel — How it works
Social media for travel goes beyond pictures of beaches and palm trees.
We start with a robust social media marketing strategy. Then we implement it with an unbeatable combination of creativity, technical prowess and 10-plus years of social media expertise.
- Short-form video content is part of the package
- Organic content incorporates SEO fundamentals
- Every post looks scroll-stoppingly fantastic. They’re hard to ignore
- We engage look-alike audiences — users who are most likely to buy
- You get at least twice as many online enquiries through social media
More than twice as many online enquiries? You don’t have to take our word for that. Take a look at this case study… And this one too.
Actually, increased sales are only part of the story. A prestigious, influencer-led social media feed attracts attention from future business partners. It brings new opportunities.
Shall we have a chat? We’ll share some ideas and you can see what you think. Click the big button to get in touch.
Check out a recent case study:
Social media for travel. What do you get for the money?
Affordability
We’re less expensive than most social media agencies. How come? No overheads. You’re not paying the price for a flashy office.
Expertise
Our skills extend across every channel and any content type. Combined with our technical know-how, it’s unrivalled expertise.
Collaboration
You’re travel industry experts. We’ll speak regularly, get approval before publishing and report back on performance metrics.
Time
We do the hard work, and you can sit back, knowing your social media is delivering extraordinary results.
Video
Short-form video content comes as standard. You also have the option of longer videos which we film and edit.
Results
Imagine doubling the number of enquiries from social media. In fact, it will be more than double. Are you ready to grow?
All the expertise you need is in one place. Here, at the end of the big button.
Questions?
Do you have any questions about social media management for travel brands?
We’ve answered some of the most common questions here. If yours isn’t there, don’t worry. Just get in touch and we’ll provide the answer.
How can you prove that your social media management works for travel companies?
Our track record speaks for itself. Since working with RMK, our travel brand clients have seen follower numbers, audience reach, page visits and engagement skyrocket. Crucially, they’ve more than doubled the number of online enquiries.
For a couple of examples, take a look at this case study for Ramble Worldwide, and this case study for LWC Holidays.
Which social media platforms do you use for travel brands?
We use every social media channel, including YouTube. It’s about where your particular audience spends time online, so we’ll always identify the right mix based on your target market and goals.
What types of content perform best for travel companies?
Authentic, high-quality visuals — particularly video content. We use destination photos, reels, behind-the-scenes stories, user-generated content and emotional storytelling. We also post educational content such as places to visit off the tourist trail, local guides and travel tips.
It’s about showing an audience what it feels like to be there, and making an emotional connection. They’ll get a genuine feel for the experience of being on holiday at this destination.
Can you help create content, or do we need to provide it?
We can do both. If you have existing destination content, we’ll optimise and repurpose it. If not, don’t worry. We can create a complete content plan for you, tailored to your brand’s tone and style. This includes creating new video, and editing existing footage, at no additional cost.
How involved will we be?
You’re the expert, so collaboration is crucial. We’ll be in touch regularly to learn from you, catch up on your news and discuss ideas for content.
You’re in charge. We’ll always show you what we’ve come up with — and we’ll get your approval before publishing anything.
How long before we see results?
You’ll see improved engagement within 1-3 months. Over the next 3-6 months you’ll notice that there’s a measurable growth in followers, traffic and leads.
How do you measure success?
We monitor your social media channels, analyse the metrics and keep you fully informed on progress. You’ll receive monthly reports, and we meet up to go through everything.
We’ve developed a recognisable brand personality and ‘voice’. How can we be sure it will remain consistent?
We’re aware of the responsibility that comes with speaking in your voice. If your travel business already has its own distinct personality, we’ll follow your lead.
On the other hand, if you’ve been struggling to find the right business voice, we can help. We’ll create a warm, friendly brand personality which is consistent across every social media channel.
Do I need to run paid ads, or can I rely on organic content?
The ideal social media strategy often includes a mix of both. Organic content builds loyalty while (provided they’re well executed) paid ads increase your reach and conversion rates.
With paid ads, travel companies often find they’re spending far too much money with little reward. If you ask us to help, you’ll notice significant cost reductions and up to double the return on your ad spend.