Social Media Services by RMK
Social media for health & wellness brands
Do you work in health and wellness? Are your social media results a bit painful? Talk to us. Social media for health and wellness is our area of expertise.
We know there’s lots of competition out there. Health and wellness is huge on social media, so you’re probably wondering how we help you stand out from the crowd.
It’s about emotion — creating a compassionate, human connection with your ideal audience — and giving them sufficient detail to become a new customer. At the same time, we increase your reach. A lookalike audience of future clients keeps on growing.
Now, we know what you’re thinking:
This will cost a fortune. Actually, it won’t. Because we don’t have expensive overheads, you don’t have to pay for them.
Shall we have a chat? Hit the big button to get in touch.
Social media management for health and wellness
How does it work?
We take a deep dive into your social media — current ad campaigns, organic posts and overall strategy. We’re looking for quick wins which make an instant, measurable difference to engagement and lead generation.
After that, the bigger picture looks like this:
- Intelligent, strategic targeting to an audience most likely to buy
- A full-funnel ad strategy using a variety of formats for maximum engagement
- A mix of organic posts — images, video, human stories, testimonials and more
- Re-targeting and audience growth strategies
- Testing, analysing, and testing again until everything is pitch perfect
- Reporting the results to you
It’s a partnership. We’ll meet regularly to share ideas and discuss next steps. You’re experts in health and wellness. We’re experts at getting your message out there to a growing audience.
Actually, you don’t have to take our word for it. Take a look at what we’ve done for the health and wellness company Vibrant Life.
Impressed? Let’s have a chat. We’ll share some ideas, and you can see what you think. Use the button below to say hello.
Check out a recent case study:
Social media for health and wellness firms. What do you get for the money?
Expertise
We’ve been working in social media since it began. We know how to make the most of every channel, and all forms of content.
Video
Short-form videos are part of the package — not a paid extra. They’re a guaranteed way to engage your target audience.
Collaboration
We’re in frequent contact to share ideas, get approval before publishing and report back on performance metrics.
Time
We do the hard work. You can sit back, knowing your social media campaigns are driving engagement and sales.
Access
You’ll be in direct partnership with the expert, not the junior trainee. We’re generous with our time, and our knowledge.
Results
The results will speak for themselves. Imagine doubling your return from social media ads, for a fraction of the cost.
All the expertise you need is in one place. Here, at the end of the big button.
Questions?
Do you have any questions about social media for health and wellness brands?
We’ve answered some of the most common questions here. If yours isn’t there, don’t worry. Just get in touch and we’ll provide the answer.
How can you prove that your social media management works for health and wellness companies?
Our track record speaks for itself. Since working with RMK, our health and wellness clients have more than doubled the number of online enquiries. They’ve had a steady stream of leads at a consistently lower cost than previously, and have also seen a huge increase in follower numbers, audience reach, page visits and engagement.
As an example, take a look at this case study for Vibrant Life.
Which social media platforms do you use?
We use every social media channel, including YouTube. It’s about where your particular audience spends time online, so we’ll always identify the right mix based on your target market and goals.
What types of content perform best for health and wellness brands?
We use real-life stories, emotional storytelling and educational content which gives audiences the information they need to make an informed buying decision.
Generic content doesn’t work for health and wellness companies. It’s about genuinely speaking to people who are experiencing a specific type of ill health or pain, and showing them a positive way forward.
To demonstrate the human values behind the brand, we often encourage our clients to create their own video content. We then edit and package this for them at no additional cost.
Can you help create content, or do we need to provide it?
We can do both. If you have existing content, we’ll optimise and repurpose it. If not, don’t worry. We can create a complete content plan for you, tailored to your brand’s tone and style. This includes creating new video, and editing existing footage, at no additional cost.
How involved will we be?
You’re the expert, so collaboration is crucial. We’ll be in touch regularly to learn from you, catch up on your news and discuss ideas for content.
You’re in charge. We’ll always show you what we’ve come up with — and we’ll get your approval before publishing anything.
How long before we see results?
You’ll see improved engagement within 1-3 months. Over the next 3-6 months you’ll notice that there’s a measurable growth in followers, traffic and leads.
How do you measure success?
We monitor your social media channels, analyse the metrics and keep you fully informed on progress. You’ll receive monthly reports, and we meet up to go through everything.
Our wellness brand has a recognisable personality and ‘voice’. How can we be sure it will remain consistent?
We’re aware of the responsibility that comes with speaking in your voice. If your business already has its own distinct personality, we’ll follow your lead.
On the other hand, if you’ve been struggling to find the right business voice, we can help. We’ll create a warm, friendly brand personality which is consistent across every social media channel.
Do I need to run paid ads, or can I rely on organic content?
The ideal social media strategy often includes a mix of both. Organic content builds loyalty while (provided they’re well executed) paid ads increase your reach and conversion rates.
With paid ads, health and wellness companies often find they’re spending far too much money with little reward. If you ask us to help, you’ll notice significant cost reductions and up to double the return on your ad spend.