Social Media Marketing Resources — Read our thoughts
Blog
4 Common Mistakes to Avoid When Auditing Meta Ad Accounts
Whether you’re managing a single campaign or a full-funnel Meta ad strategy, a quick audit can reveal the small oversights that can potentially lead to big budget waste. Not sure what to look out for? I’ll be diving into the 4 most common Meta ad mistakes we see in...
How Brands Can Tap Into The Instagram Travel Wave
If you’re in the travel marketing business and want to broaden your consumer horizon (preferably the golden hour-type accompanied by an ice-cold Mojito), then it’s time to rethink your strategy. Here’s how a few tweaks to your existing social media strategy can help...
How Instagram, Tik Tok & Other Social Media Channels are Revolutionising Travel Planning
Whether it’s a sun-soaked beach in the Maldives or a hidden café in Paris, social media platforms like Instagram, Pinterest and TikTok are making waves (pun intended) as the new travel agents in town - inspiring users with dreamy destinations, authentic experiences,...
Mastering Reels: Tips to Boost Your Instagram Reels Game
It’s no secret that short-form video content is ruling the social media world right now. Whether you’re on Instagram, TikTok, or YouTube Shorts, short-form videos are where the magic happens. Let’s face it, they’re quick, attention-grabbing, and - when done...
Top 7 Social Media Mistakes by Travel Companies
As a travel company, you’ll be using social media for marketing. It’s a no-brainer. How’s it working out for you? To be honest, if you’re getting massive rewards from social media, you can stop reading and head off to the pub or something. It’s fine....
6 Tips To Make Sure Your Website Is Ready For Paid Social Media Marketing
Is your website ready to run paid social media ads? We come across a lot of prospective clients whose websites just aren't. So we asked Heather Howe from web agency Sox Digital to put together some tips to help business owners get their website ready to run ads on...