If you’re looking for wanderlust-worthy Instagram accounts, you’ve come to the right place. Whether you’re searching for grid inspo, want to boost your IG status in the crowded travel sphere, or simply like dreaming about your next sun-kissed holiday – we’ve highlighted our favourite travel brand Instagram accounts for you to follow (literally).
If you haven’t heard of Soneva, where have you been? This world-class string of resorts in the Maldives is a firm favourite with celebrities, and it only takes a glance at their IG feed to understand why.
The brand’s beautiful photography features dreamy coral-white beaches lapped by turquoise waters, spectacular birds-eye views over the brand’s private reserves and villas, inviting infinity pools, breathtaking sunsets, and beyond. You’ll feel as though you’ve stepped right into paradise.
With 1.1M followers, it’s one of the most sought-after hotel accounts on the gram – serving up daily photos and Instagram stories sure to woo you.
With a focus on long haul, Travel Bag has spent the last 40+ years creating fabulous far-flung travel experiences to destinations across the world. The brand believes that going further doesn’t have to cost the earth (see what we did there), with inspiring deals to beach and city locations such as Australia, Zambia, New York, Thailand, Dubai, Cuba, Japan and beyond.
With a diverse arrangement of beautiful photographs and videos featured on their IG feed, travel lovers are left with sun-kissed dreams and a growing bucket list. From stunning hotels to unique experiences and even a few friendly furry faces featured too – leisurely scrolling through this account is the pick-up you never knew you needed.
If you have a soft spot for Italy, you’ll want to be following Citalia. This leading Italian holiday specialist has been tailor-making trips to this shiny boot since 1929 – and whilst their Instagram feed hasn’t been around for quite as long, it’s sure made an impression.
Beautiful vistas are paired with exciting excursions, delectable cuisine (hands up if you’re into pasta), and awe-inspiring architecture, providing all the travel inspiration you need upon visiting this pretty corner of Europe. Bursts of colour light up the page with shots of floral restaurant terraces, striking turquoise waters, rainbow-coloured houses in Cinque Terre, and, of course, the many different flavours of Gelato you can expect to sample during your trip.
Cavo Tagoo Santorini’s Instagram page oozes elegance. Crowned as a luxury hotel where beauty is coupled with barefoot chic aesthetics, this opulent resort certainly knows how to do sophisticated.
You can expect a fair share of panoramic sunset shots with the beautiful blue waters of the Aegean Sea as a backdrop, plus a sneak peek of the resort’s stylish villas and dreamy infinity pool. In fact, each post looks as though it’s been stripped straight from the pages of a high-fashion magazine.
Foodies will also appreciate the hotel’s Greek Restaurant Vezené Santorini, which, quite rightly has an IG handle all of its own. Positioned overlooking the Caldera, guests can enjoy delicious, fresh fare complemented by views of the golden sunset as its reflection melts into the darkening calm waters.
Ah, the holy grail of hotels, unique staycations, sprawling resorts, and more. Airbnb is hugely popular for being, well, everybody’s personal pocket-sized travel agent. Its feed is spectacularly diverse – which is understandable given the variety of accommodation types you can book – and serves as a giant catalogue for those seeking a little R&R.
The brand’s grid features a mixture of properties (covering everything from chocolate-box cottages to fairytale castles, camper vans to classy domes, and wilderness reserves to quirky yurts), sure to pique your interest whether you’re searching for a holiday, or not. You’ll find a few fun facts thrown in for good measure, too.
With 5.1M followers, it’s safe to say they’ve got their social strategy very right.
If you’re a nature lover, you’ll find this Instagram feed nothing short of fascinating. Inspiring people to travel by sharing the most beautiful experiences from around the world, Earthpix utilises the world’s wanderlusts by uploading the general public’s photographs (which they’ve either been tagged in or given permission to use) – meaning all material is wonderfully original.
The beauty of it is that you never quite know what you’re going to get from one post to the next. Spend hours trawling through the most diverse list of spectacular photos and videos featuring every location across the globe; from mesmerising borealis displays in Iceland to videos of waterlily picking in Asia.
Since Earthpix’s feed is full of user generated content, you’ll find real people featured too – which only adds to the entertainment! With a crazy 23.1M followers, it’s a must-scroll.