If you’re in the travel marketing business and want to broaden your consumer horizon (preferably the golden hour-type accompanied by an ice-cold Mojito), then it’s time to rethink your strategy. Here’s how a few tweaks to your existing social media strategy can help...
Whether it’s a sun-soaked beach in the Maldives or a hidden café in Paris, social media platforms like Instagram, Pinterest and TikTok are making waves (pun intended) as the new travel agents in town - inspiring users with dreamy destinations, authentic experiences,...
It’s no secret that short-form video content is ruling the social media world right now. Whether you’re on Instagram, TikTok, or YouTube Shorts, short-form videos are where the magic happens. Let’s face it, they’re quick, attention-grabbing, and - when done...
As a travel company, you’ll be using social media for marketing. It’s a no-brainer. How’s it working out for you? To be honest, if you’re getting massive rewards from social media, you can stop reading and head off to the pub or something. It’s fine....
Recently, Instagram has attracted a lot of negative attention from users, who feel that the app is becoming too much like TikTok. The general complaint amongst the user base is that Instagram is now showing people a much larger proportion of recommended content from...
Instagram is undergoing a huge amount of change at the moment, as it looks to compete with the social media app of the moment, Tik Tok. To do that, Meta are focusing a lot on Reels. In it’s most recent earnings call, Meta said that Reels now makes up more than 20% of...
Whether you’re a budding influencer, social media expert, or simply like to stay on top of the latest tech trends, we’ve uncovered five of the hottest trends set to take your social media feed by storm in the second half of 2022. Social Commerce A subset of...
If you’re looking for wanderlust-worthy Instagram accounts, you’ve come to the right place. Whether you’re searching for grid inspo, want to boost your IG status in the crowded travel sphere, or simply like dreaming about your next sun-kissed holiday – we’ve...
As we’ve now entered a brand new year (and we’re all still locked down) I thought now was a good time to detail some social media tips for 2021, to help you make sure your brand is in the best possible position to make the most of a year that promises to be better...