LWC Holidays
Case Study — Social Media Management & Paid Ads
The Client
LWC Holidays is an independent tour operator at the luxury end of the travel market. They design tailor-made holidays to idyllic locations across the world, with everything organised for you.
The Brief
Like many businesses, LWC couldn’t dedicate enough time to social media, and they weren’t getting the results they wanted.
LWC knew that social media had huge potential for engagement and lead generation, so they brought us in to get the numbers going in the right direction.
We focused on Facebook and Instagram — organic posts, with paid ads not long behind.
The Process
This was about giving people a genuine feel for the luxury, special occasion experience offered by LWC. Romantic meals on the beach, water bungalows, infinity pools overlooking the sea, relaxing at an underwater spa…
Video editing comes as standard with us, and short-form video was a crucial part of this strategy. We consistently posted high-quality, scroll-stopping videos to drive reach and increase fan growth.
On Instagram, we pinned the best performing reels to the top of the profile, and added a bio to drive traffic to the LWC website.
We showed holiday offers to the audience but, more importantly, we told the story of what these idyllic holidays would feel like.
In short, their audience on social media were given good reasons to book with LWC.
In numbers…
%
Instagram followers increase YOY
%
Increase in Instagram reach
New high quality leads
The Result
This was the first time LWC had run a video-based strategy on social media, and the results were game changing.
On Instagram, in the first year:
- Follower numbers increased by 268%
- Reach increased by 865%
- Profile visits increased by 97%
In the first year on Facebook:
- Follower numbers increased by 609%
- Reach went up by 593%
- They received 1.9K page visits — 97% more than the previous year
For social media paid ads, there were 35,471 clicks, with a click-through rate of 2.12%. The sales team received 519 high-quality, all-year-round leads, with a cost per lead of £35.83.
LWC’s website is also receiving considerably more traffic via social media.
Could we help your travel company generate more leads, all year round, through social media? Get in touch via the big button and we’ll have a chat.
See Our Work
