One Off Places
Case Study - Travel
Client Overview
One Off Places is a UK based travel company, set-up in 2007.
Objectives of Activity
- Increase engagement across One Off Places Instagram & Facebook pages.
- Increase follower growth across One Off Places Instagram & Facebook Pages.
- Increase enquiries generated through the website from social media activity.
How RMK Helped
I first curated a brand new content strategy for One Off Places, where each piece of content would be segmented into pillars, to ensure we were posting about different themes and topics.
As part of the content strategy I would also focus on User Generated Content, encouraging users to produce content of their stay at a One Off Places property, tag us into that content so we could then share it to our audience. This would help to increase engagement.
I also curated a boosting strategy, whereby a small number of our best performing posts would be boosted to a relevant audience. These audiences would be built using pixel data and then broadened out into lookalike audiences.
Results
%
Increased Facebook interactions YOY
Facebook page audience increase in users vs -24 users YOY
%
YOY increase in online enquiries generated from social media activity
I thoroughly recommend the services of RMK Marketing for all things social media! Rob has been working on my online holiday accommodation business for a few months now and we’ve already seen great results. His posts are excellent, he comes up with interesting angles and ideas, and produces clear reporting and metrics for us monthly. I highly recommend him.
Tabitha Symonds
One Off Places – Owner
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