Marketing Services by RMK
Google Ads management
It’s not about getting loads of clicks. Google Ads management makes sure the clicks convert into real-life paying customers.
Let’s be honest. You’re paying Google hard-earned cash for pole position at the top of the page. You need a return on that investment — and it’s our job to get it for you.
How do we make every penny count? In a nutshell, this is what we do:
- Choose high-intent, low cost keywords — the ones which indicate that customers want to buy
- Make sure the campaign setup is technically perfect
- Write persuasive ad copy
- Optimise and align the landing page with the ad
- Conversion tracking… lots of it, otherwise you’re flying blind
With our Google Ads management you save on guesswork and eye-watering costs — and the end result is more customer enquiries.
It all starts with a conversation. Hit the big button to say hello.
Google Ads agency — What’s so special about us?
You may have tried and failed with paid ads before. Perhaps you used a Google Ads agency that promised you the earth and under-delivered a bucketful of nothing.
You’re not alone.
It’s easy to waste money on Google Ads. It could be inaccurate targeting, irrelevant keywords, technical cock ups — or handing over ad spend to agencies which don’t understand your business and leave you in the dark.
So, as a Google Ads agency, what’s so special about us?
- Proper two-way communication, all the way through, with the expert rather than the junior
- (The expert is Rob, a self-confessed paid ads geek)
- Relevance, because your ads will be seen by the right people at the right time
- Data-led insights, improvements, refinements and continuous optimisation
- A ferocious determination to get the maximum return on every penny spent
Chat with Rob to find out more, and you can see what you think.
Google Ads campaign strategy — What to expect
What should you expect? In short, better results… Sorry, we’re getting ahead of ourselves. Here’s how it works:
If you’re already running Google Ads, we’ll take a good look at what’s working and what isn’t. If you’re new to paid ads, don’t worry. We’ll talk you through it and build a campaign from scratch.
Based on your objectives, and the unique value your business offers, we do the following:
- Thorough keyword research — low cost, low competition, high buying intent
- Local, regional or national targeting
- Landing page creation — relevant to the ad, persuasive, easily readable and action led
- Budget control
- Real-time performance tracking
- Regular meetings and reports in plain English
When it comes to it, success with Google Ads is about attention to detail. We will never waste your ad spend. It will be invested intelligently to bring you new leads and customers.
Hit the button to book a chat with Rob:
Google Ads management. What do you get for the money?
Expertise
Technical finesse, marketing know-how and a bang-on strategy which actually works.
Analysis
We test, analyse and refine your campaign continuously. Every ad is optimised to perfection.
Peace of mind
Your ad spend is justified down to the last penny. It brings in new leads and customers.
Collaboration
We’ll meet up regularly — and you’ll be in partnership with the boss, not the junior trainee.
Time
You can focus on what you do best, and leave the hard work to us. You’ll save hours (or even days) of time.
Results
Your Google Ads will do their job and bring in revenue. It’s important, so we’ll make sure of it.
All the expertise you need is in one place. Here, at the end of the big button.
Questions?
Do you have any questions about Google ads management?
We’ve answered some of the most common questions here. If yours isn’t there, don’t worry. Just get in touch and we’ll provide the answer.
Why should I hire you to manage Google ads, rather than do it myself?
Google ads seem pretty straightforward. The trouble is, it’s easy to waste money on expensive keywords and multiple clicks which bring nothing but cost.
We use years of professional experience in keyword research, bidding strategy, persuasive ad copy and data analysis to make sure your budget is spent wisely. Our sole objective is to generate a healthy return on your ad spend.
What’s included in your Google ads management service?
Our service includes the following:
- Keyword research — budget-friendly, high-intent keywords relevant to your business
- Technical setup
- Campaign setup
- Ad creation
- Landing page optimisation
- Testing, analysis, continuous ad optimisation and refinement
- Regular reporting
How do you decide which keywords to target?
Thorough keyword research. We use Google’s tools and data to find the words and phrases your ideal customers use when they’re searching for your products or services.
We focus on high-intent, low cost keywords — the ones with minimal competition, because they’re more cost-effective — and those which reveal a strong likelihood of a purchase or conversion.
How do you measure success?
We track indicators such as click-through rate (CTR), cost per click (CPC), conversion rate and return on ad spend (ROAS).
During our regular meetings you’ll receive performance reports which show what we’ve been doing, the results and your return on investment. We’ll also make recommendations for improvements and further optimisation.
Can you help with landing pages?
Yes. We’ll create and optimise landing pages to make sure they’re relevant to the ad, persuasive, easily readable and action led. There will be clear calls to action which make conversion as easy as possible for your page visitor.
To measure performance, we’ll set up tracking tools so that each click and lead is accurately measured.
How long does it take to see results?
You should start seeing an improvement in leads and sales within a few weeks. The game-changing results come in after 1-3 months of testing, optimisation, refinements and adjustments.