Vivida Lifestyle
Case Study - Fashion
Client Overview
Vivida Lifestyle is a travel-friendly, eco-conscious sportswear & gear brand.
Objective of Activity
- Drive online sales through paid social media activity.
- Raise awareness of the Vivida Lifestyle brand through paid social media activity.
- Increase engagement on the Vivida Lifestyle Instagram page.
How RMK Helped
Using my paid social media framework, I created a bespoke strategy for Vivida Lifestyle, that was designed to push users down the funnel to purchase. I used a variety of audiences to do this, from interest & lookalike audiences at the top of the funnel, to lower funnel retargeting audiences at the bottom of the funnel.
I also developed a boosting strategy, whereby I would boost select Vivida Lifestyle Instagram posts. These boosts would increase engagement on the channel.
Results
Highest monthly ROAS achieved to date
New users reached through paid social media activity
Interactions generated on Instagram through boosted posts
“Since early 2021, Vivida Lifestyle has entrusted all of its Social Media PPC with Rob of RMK Marketing. Vivida has come a huge way since and Rob has played a significant role in our achievements.
Rob shines through as a genuinely good person, and I thoroughly appreciate our flexible, adaptable, collaborative, open and honest communication and partnership, while together we continue to navigate growing social PPC but also keeping it profitable.
Founder – Vivida Lifestyle
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