Holiday Homes In Italy
Case Study - Travel
The Client
Holiday Homes in Italy is a travel company. They specialise in Italian villas, with over 1,000 handpicked properties — from budget-friendly beachfront apartments to luxury villas in the Italian mountains.
The Brief
Our client asked us to take social media marketing off their hands. They were short of time, and wanted a more professional presence on social media.
Their overall aim was more engagement, increased fan growth and more enquiries directly from their Facebook and Instagram feeds.
The Process
Following a social media assessment, we created and implemented a strategy to bring people into the sales funnel, then subtly move them down towards conversion.
This wasn’t about promoting the villas, it was about forging an emotional connection with the destination. After all, Italy is where people go to make memories.
For example, we created posts about hidden gems in Italy — beautiful beaches or little-known historic attractions. We also ran quizzes and polls to get people talking about Italy as a holiday destination.
It worked. After just a short time, the numbers started to go up.
We kept in regular contact with our clients, reporting on progress and getting approval for every post.
In numbers…
%
Increased Instagram post reach YOY (Facebook by 56%)
%
Increased Facebook page growth YOY
Interactions generated across Facebook & Instagram
Mark Harrison is the business owner at Holiday Homes in Italy:
We have regular calls to ensure we are all working to the same goals which is great.
They always get my approval before any spending, and the reporting of results is to a very high standard.
The Result
Holiday Homes in Italy saw a 3,200% increase in post reach on Instagram. On Facebook, it was 56%. The audience interaction with social media posts has increased to over 30,000.
As a result of a larger fan base, and higher levels of engagement, our clients receive significantly more leads directly from Instagram and Facebook.
“RMK has been managing our social media content for a few months, and already there’s been a significant increase in our referral traffic from these platforms.
I believe we will be working with Rob and the team for many years to come.”
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