Elegant Golf Resorts
Case Study — Social Media Management
The Client
EGR is the UK’s leading provider of luxury, tailor-made golf holidays. Their holidays give you the chance to play some of the most renowned golf courses in the world.
The Brief
EGR knew that social media had huge potential for audience growth, engagement and lead generation. However, with little time to dedicate to social media, they weren’t getting the results they wanted.
They brought us on board for social media management. They wanted consistent, professional-looking posts to drive fan growth, and to bring in leads directly from their social media channels.
We focused on Facebook and Instagram.
The Process
Our strategy centred around marrying golf as a sport with the experience of going on a high-end, luxury holiday.
We focused on short-form video as the hero content. Video gets more shares than any other form of content — which is why we offer video editing as part of the package.
We produced high-quality reels highlighting golf tournaments to tap into the excitement of the sport. We posted videos about the courses, the players who’d designed them, and the idyllic resort destinations.
The content also showcased the EGR team’s knowledge. They’re golf experts who’ve been to the resorts and played the courses themselves. Who better to design your golf holiday?
On Instagram, we pinned the best performing reels to the top of the profile, and added a bio to drive traffic to the EGR website.
We showed holiday offers to the audience, although this wasn’t the core content pillar. Instead, we told the story of what a luxury golf holiday would feel like if you were there.
In numbers…
%
Increase in Facebook followers
%
Instagram reach increase
Facebook page visits
The Result
This was the first time EGR had tried a video-based strategy, and the results speak volumes about its benefits.
On Instagram, in the first year:
- Follower numbers increased by 104%
- Reach increased by 64.5%
- They had 1.4K profile visits — up 29% on the previous year
In the first year on Facebook:
- Follower numbers increased by 220%
- Reach went up by 144%
- They received 5.3K page visits — 420% more than the previous year
EGR’s website is also receiving considerably more traffic via their social media channels.
Could we help your travel company reach and engage a larger audience, all year round, through social media? Get in touch via the big button and we’ll have a chat.
See Our Work
